Samsung Group[1] (Korean: 삼성; pronounced[samsʌŋ]; stylised as SΛMSUNG) is a South Korean multinational manufacturing conglomerate headquartered in the Samsung Town office complex in Seoul. In 1988, Samsung Electronics launched its first mobile phone in the South Korean market. [27] Sales were initially poor, and by the early 1990s, Motorola held a market share of over 60 percent in the country's mobile phone market compared to just 10 percent for Samsung. [27] Samsung's mobile phone division also struggled with poor quality and inferior [clarification needed] products until the mid-1990s, and exit from the sector was a frequent topic of discussion within the company. [28] SAMSUNG The Samsung Group is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It is comprised of around 80 affiliated businesses, most of them with name Samsung attached to them. Samsung is the largest South Korean chaebol (business conglomerate). As of 2020, Samsung was the world’s 8th highest brand in terms of value. The word Samsung means “three stars.” The name was chosen by Samsung founder Lee Byung-Chul whose vision was for his company to become ... Based in Suwon, South Korea, Samsung has become one of the most recognizable names in technology and is a major contributor to the country’s exports. Samsung was founded as a grocery trading store on March 1, 1938, by Lee Byung-Chull.

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