Terms of the offer
Learn the definition, characteristics and types of consumers in India according to the Consumer Protection Act, 1986. Explore the factors that influence consumer buying behaviour and the image of Indian consumers in the market. The word 'Consumer' is derived from the Latin word 'Consumere' which means, to eat or to drink. The consumer is the one who consumes or uses any commodity or service available from natural resources or through a market. The consumer is an individual, person, or thing who decides to purchase products & hire services catering to personal tastes for personal use. Definition of Consumer The end-user of any product or service is known as the consumer. A consumer is someone who consumes a product or service without the consent of the buyer who purchased it. A customer is any individual or group of individuals who, in addition to the buyer of the product or services, uses the product with his or her consent. To put it another way, the consumer is the one who uses the goods or services. Types of Consumer When a company sells a service or a product, it ...
