The term ‘ sustainable ’ is used all around us, from food packaging to clothing companies. But what is sustainability and why is it important? Sustainability focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs. Sustainability is regarded as a "normative concept". [6][25][26][27] This means it is based on what people value or find desirable: "The quest for sustainability involves connecting what is known through scientific study to applications in pursuit of what people want for the future." [26] There is still no universally recognised definition of corporate sustainability , according to recent scholarly research. The phrase is employed variably depending on whether social performance ... Sustainability is society's ability to meet its needs without depleting natural resources. Learn about the history, pillars, and applications of sustainability in business and society with online courses from Coursera.

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