Product mix: Guide to what is

Guide to what is Product Mix & its meaning. We explain its comparison with the product line, elements, importance, & vs marketing mix . Learn what product mix means, how it affects a company's brand image, and how it relates to the marketing mix of four Ps. See examples of product mix strategies and factors that influence them. Learn what product mix is, how to measure its width, depth, length, and consistency, and see examples of product mix in different industries. Product mix is the central part of the marketing mix and determines the success of a company's products. What is a Product Mix Strategy ? A successful product mix strategy enables a company to focus efforts and resources on the products and product lines within its offerings that have the greatest potential for growth, market share, and revenue. Product Line vs. Product Mix ? First, it’s important to note how the product line and the product mix differ. A product line refers to a product category or brand marketed by a company. Products within a product line all perform a similar function ...