Lead generation: What is lead generation

What is lead generation ? Now that we’re done with the lead definition, let’s dive deeper into lead generation meaning and what it entails. Lead generation is a process of searching for people who may be potentially interested in your service and getting in contact with them to communicate further and convert. It coincides with the first step in the buyer’s journey – the awareness stage. Learn what lead generation is and why it's important for your business. Explore different types of lead generation , such as inbound, outbound, B2B, and online, and get tips for optimising your funnel. Learn how lead generation can improve your business and take action to get the most out of a lead generation strategy. Learn how to attract and convert potential customers with lead generation , a business process that blends sales and marketing. Find out the benefits, types, and steps of lead generation , and explore online and offline strategies and tools.