Greenwashing: Is the practice of presenting companies or

Greenwashing is the practice of presenting companies or products as more environmentally responsible than they are. A portmanteau of “green” and “whitewash,” greenwashing involves exaggerating or misrepresenting sustainability efforts to mislead you into believing you’re supporting meaningful environmental progress. These deceptive practices distort the truth and undermine genuine efforts to reduce environmental harm and improve quality of life. For consumers and investors who are ... This story explains what greenwashing is, and how to spot and avoid it. There isn’t anything inherently wrong with using buzzwords in marketing. Greenwashing can take different forms, which change depending on where and how the environmental misconduct or environmental claim occurs within an organization or its supply chain. These types change how stakeholders blame, judge, and decide whether to support or even invest in a firm. Learn more about Greenwashing in India, in particular, greenwashing guidelines issued by regulatory authorities, including the Advertising Standards Council of India and the Central Consumer Protection Authority.