Playing Alamzeb: How Sharmin Segal efforts fell short in uncle's Heeramandi Actress Sharmin Segal, who is also Sanjay Leela Bhansali's niece, has been receiving flak for her performance in television series 'Heeramandi'. Read on to find out why Since its release on May 1, Sharmin Segal, who plays the role of Alamzeb in the series, has been receiving a lot of troll comments for people felt she was acting "expressionless" in the series. After her mother gets brutally abused by the British officer Cartwright and his filthy men, Alam is freed, but it seems she’s locked up in the shackles of misery. Many people have made sacrifices for Alam, and she finally decides she must sacrifice her love for those people. Sharmin Segal played the role of Alamzeb in Sanjay Leela Bhansali's Netflix series Heeramandi.