Social Media Marketing (SMM) can be defined as a powerful form of digital advertising that utilizes various social media applications to showcase products and services. Through platforms like Facebook, Twitter, and Instagram, businesses have the opportunity to not only promote their offerings but also interact with their target audience in meaningful ways. This can lead to the creation of a loyal community of followers who actively engage with the brand, resulting in increased brand ... Social media marketing involves creating and sharing content on platforms like Instagram, Facebook and LinkedIn to connect with your audience, build brand awareness and drive sales or leads. Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for practitioners and researchers. Social media marketing helps you turn posts into sales, and back-and-forth comments into long-term customer relationships. While it might seem as easy as posting content and engaging with your audience, there’s a lot more to marketing on social media than meets the eye.
