Public relations (PR) is a function that helps organizations manage their reputation, communicate with the public, and establish a positive image. Learn about the history, core functions, types, and strategies of PR in this comprehensive guide for beginners. What Does PR Mean? A Definition Public Relations, commonly referred to as PR, focuses on earning a positive image and fostering trust through planned communication and relationship-building efforts. Unlike paid advertising, which involves purchasing visibility, PR relies on earned media—such as news features, social shares, and organic coverage. What is public relations, and what does it mean for modern professionals? We take a look at what PR is and what’s involved, backed up with real examples. Public relations is a strategic communication process companies, individuals, and organizations use to build mutually beneficial relationships with the public.
