A positive GMP premium signals that the IPO is likely to be at profit while a negative GMP indicates that the IPO is likely to be at a discount. It should be noted that IPO GMP is subject to extreme volatility, so an investment decision based solely on Urban Co . IPO GMP will prove risky. Get Urban Company IPO details. Find IPO Date, Price, Live Subscription, Allotment, Grey Market Premium GMP , Listing Date, Analysis and Review. Urban Company IPO : The company will launch the issue aimed at raising Rs 1,900 crore, which will comprise both a fresh equity raise and an offer for sale (OFS) by existing shareholders. Urban Company IPO GMP Today: At-Home Service Provider’s Public Issue Sees Sustains Demand On Third Day of Bidding. The grey market premium ( GMP ) of Urban Company IPO jumped on the final day of bidding, with the premium ranging between Rs 43 and Rs 44 on September 12.