Pvma: PUMA India rebrands as

PUMA India rebrands as " PVMA " to celebrate its collaboration with badminton icon PV Sindhu, marking its official entry into badminton. The partnership debuts at India Open 2025, showcasing a specialized badminton range. With Sindhu's accolades and badminton's rising popularity, this collaboration aims to inspire youth and elevate the sport in India., Companies, Times Now The temporary rebranding to ‘ PVMA ’ signals its entry into badminton, backed by a collaboration with PV Sindhu—a strategic activation that highlights the sport’s rising importance in Indian sports marketing. PVMA signage meaning: Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow ... In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “ PVMA ” in honour of its latest collaborat