The brand name ‘ PUMA ’ was changed to ‘PVMA’, as a gesture to celebrate its recent partnership with PV Sindhu PUMA 's bold rebrand to "PVMA" celebrates PV Sindhu and marks its entry into the badminton market, sparking buzz and setting a 2025 marketing benchmark. Puma store in Hyderabad ‘misspells’ itself as ‘PVMA’, leaves internet in splits One may have seen knockoffs of the German brand with hilarious names such as Puna, Pona, Ruma, etc., but a company outlet with a signboard reading PVMA instead of PUMA must be a first! PVMA signage meaning: Puma through this partnership aims to inspire the next generation, particularly among India’s youth, with badminton’s popularity soaring—27.8 million Gen Z fans follow ...