Marketing management: Is the strategic organizational discipline that

Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ... The Chartered Institute of Marketing defines marketing as "the management process responsible for identifying, anticipating and satisfying customer requirements profitably." A similar concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value. In this context, marketing can be defined as "the management process that seeks to maximize returns to shareholders by developing relationships with valued customers and creating a competitive ... Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management , like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling. Learn about:- 1. Definition of Marketing Management 2. Marketing Concept 3. Features 4. Importance 5. Functions 6. Process 7. Scope 8. Marketing Mix 9. Marketing Decision Making 10. Orientation 11. Issues. What is Marketing ... A Free Diploma Course On Marketing Management & Research Techniques - With Certificate. Thousands Of Free Certificate Courses. Study Online Anytime, Anywhere & At Your Own Pace.