Gross merchandise value (GMV) represents the total value of goods and services sold over a given period of time. One of the most important metrics to calculate and consider when running an e-commerce business is Gross Merchandise Value (GMV). It is used to determine the progress of an e-commerce site as a comparative financial metric by enabling online store owners to review the total sales volume from one recording period and compare it to another. In today’s blog post, we will do a deep dive into the meaning and usage of Gross Merchandise Value through practical examples, going over its benefits ... GMV is a metric that measures the total value of sales over a period of time. Learn how to calculate GMV, why it is important for eCommerce businesses, and how to improve it with other KPIs. Gross Merchandise Value (GMV) is the total amount of sales a company makes over a specified period of time. It is a metric most commonly used by e-commerce companies to measure total sales transacted through their platforms.
