Why Yo Yo Honey Singh burned his Balenciaga clothes amid a 2022 scandal, explore the controversy and its impact. In late 2022, Balenciaga didn’t just make headlines — it ignited a cultural firestorm. A controversial holiday campaign turned the fashion house into a cautionary tale overnight. Yet, in a surprising twist, Balenciaga managed to flip its fall from grace into a case study in brand resilience. In November 2022, Balenciaga released its holiday ad campaigns: one with children holding teddy bears in bondage harnesses and costumes (BDSM). Meanwhile, another campaign showcased photos that included paperwork about child pornography laws (Paton et al., 2022). The luxury fashion house is receiving backlash surrounding its new ads, including one that features children holding teddy bears dressed in bondage. Here's a timeline of the controversy
