This week, the digital world has been captivated by one name: Archita Phukan, better known by her online persona “Babydoll Archi.” Her latest creation has not only dominated trending lists but has also sparked a global conversation about the power of authentic content creation. Amira Ishtara, formerly known as Archita Phukan, who recently changed her Instagram name and is loved by her fans as 'Baby Doll Archie', is an influential social media star and model who has taken the internet by storm with her unique style and entertaining content. If you’ve scrolled through Instagram lately, chances are you’ve seen Archita Phukan —better known as Babydoll Archi —pop up on your feed. The Assam-based influencer’s latest reel, set to the catchy “Dame Un Grrr” by Romanian artist Kate Linn, has exploded online, racking up millions of views and sparking major buzz. But who is she, and why is everyone talking about her? Babydoll Archi, also known as Archita Phukan, grew up in a middle-class family in Guwahati, Assam. At the school, she was very good at mathematics. She was also very active in the school’s cultural events. In 2013, she moved to Delhi and enrolled at the Delhi College of Technology & Management.