GCMMF Gujarat Co-operative Milk Marketing Federation Limited (GCMMF), is India's largest food product marketing organisation with annual turnover (2023-24) US$ 7.3 Billion . Its daily milk procurement is approx 35 million Liters per day from 18600 village milk cooperative societies, 18 member unions covering 33 districts, and 3.64 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as ' AMUL ',which aims to provide remunerative ... Amul - The Taste of India . Sorry, your browser does not support script. Please enable script in your browser. Otherwise some functionality will be disabled. Home. Contact Us. Sitemap. Home. Contact Us. Sitemap. Brands. In this Amul case study, we’ll explore how Amul began, the reason behind its success, how its unique business model works, and the smart marketing strategies that made it a household name. The Amul Model has helped India to emerge as the largest milk producer in the world. More than 16 million milk producers pour their milk in 185903 dairy cooperative societies across the country. Their milk is processed in 222 District Co-operative Milk Unions and marketed by 28 State Marketing Federations, ensuring a better life for millions. Amul Manthan
